Email required Address never made public. Name required. For JMC Loading Comments Email Required Name Required Website. Content marketing is all about the personal connection and Burberry has made it more personal than ever. The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector.
We are geeks with style and lovers of good stories! Launchmetrics Content Team Sep 20, Share this. By Launchmetrics Content Team The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. Chief Creative Officer Christopher Bailey 's love of music and the importance he feels is placed on it, plays an integral part of the consumers whole brand experience. He arrived at Burberry in , and since his arrival he has been on a mission to intertwine both music and fashion into one world.
Bailey has described music as something that's 'emotional', 'authentic', 'emotive','organic' and 'it affects the spirit of everything'. He recounts the instructions he once gave to Tom Odell who performed at last years Burberry show "I said this is a fashion show, and you've got, you know, girls walking up and down, but I want people to feel the music — I want them to have that feeling where the hairs on the back of your neck stand up.
Because that's how I feel when I listen to music. Burberry like to be inclusive and not exclusive and they feel by using music from the runway to their stores the consumer will feel welcome and not feel inferior to the product.
They believe that the whole Burberry experience does not always need to be about money or price, and it doesn't have to be about buying something, it's about a positive vibe and a connection they want you to have with their clothes. Burberry was established in and although they are ensuring that history remains relevant, i. The integration of music, art and design must all be rolled into one to create a mood and to strategically position the brand for both high-end and ready-to-wear clientele by connecting on a emotional level that only music seems to do.
This is not perhaps a conventional route for a fashion design company, but it seems to be successful for Burberry, and they're showing other brands to think outside the square by using music as a platform.
Even though the economy has been a stagnant one, they are undoubtedly on the right track, by appealing to a younger and more established demographic by taking on a more authentic approach to marketing in a creative direction. To mark the opening of a flagship store, Burberry's fourth in the city and its largest in Asia, a catwalk was staged to "bring London to Shanghai. This classic belted coats in honey or black and was certainly the main attraction at the catwalk show.
An important feature to the Burberry live fashion shows is the inclusion of young British musicians performing whilst a new collection is revealed down the runway. The specially arranged runway tracks are all available for download on iTunes. The video was filmed in the conservatory at the Horniman Museum in South London.
The video was recorded in Sussex Square Gardens in Brighton, his home town. A live performance from Ethan Barnett, also known as Ten Tonnes. The performance was recorded at Brixton East in London. The video was recorded at Brunswick House in London.
0コメント